If you have something good to offer, you will have a lot of people interested in it and you will get a lot of mouth of word publicity, making you and your product popular locally and eventually if you are able to manufacture on a large scale internationally. As a business it is much better to have good products with little publicity than lots of not so good ones with a lot of publicity. With social media having flattened the table completely for competition, your good work will be appreciated very quickly and quicker will be the dismay for you if what you are offering has any faults.
If you reach a stage, you better have something good to say or you will be booed off. So, if you are lucky to have got to the top of the rankings of search engine, with or without the help of a digital marketing team, you can expect a few reviews, on the portal of your website if you give the option or on some popular reviewing sites and even in some remote corners of the internet where the general public are allowed to publish their views. Yes, the good ones will boost the popularity of your online presence while the bad ones might attract the attention of the local press. If you have a social media account on top of the apps search results, you can expect comments that can make or break your business. Hence, you should have something perfect, well tried and tested before you bring it in any type of public domain.
Now if you succeed in business and that too online, you will find plenty of businesses looking forward to emulate your success through similar offerings of theirs. So, you will have to make sure that you improve your offerings, add to them with similar products and stay ready to explain why what you are offering is still better than what is being offered by the competitors. Yes, digital marketing will try to make you popular but you will stay successful only if you are trying to sell is what your target buyers are looking for.