You would have seen the evolution of watches from the old, traditional ones or analog ones to digital watches and now there are the smart watches. The world of marketing has evolved similarly with new and advanced devices to digital marketing. As for those using the latest technologies, on the internet there were the basic websites with limited functionality to begin with alongside the email platforms. And then came the social media, which though meant to help people socialise better, even with strangers in far off lands, is now a platform used by almost every business that has an online presence in the form of websites. So, to connect with the world market you have these 3 means and new ones have not come up despite the ever-increasing number of internet users.
Your website
Different organizations have different kind of websites on the internet, according to what their purpose is. Some have a basic website with their contact details, while others have e-commerce sites that allow you to purchase and pay online for what Is being sold. Of course, you will know that if you have what the customers need and they have been to your website once, they will come back for more. Your website will also be accessible from all parts of the world and at all times of the day. If you are a well-known business locally or internationally, those browsing online will search for you and come to your website. Though, if you are an unknown commodity, it will serve you well if you are listed at the top of search engine results.
Your social media accounts
There are people with different natures in the world, but most aware internet users will have social media accounts for one purpose or other. They will be using different Social Media applications according to what they are interested in. There are the apps like Facebook (now Meta) and Twitter (X) that allow you to express yourself and share your views with others. Then there is YouTube for your videos, while Instagram and Pinterest will have your pictures. These apps are used not just by individuals but by businesses too, just like any other physical or virtual platform in the world.
Your email account
Almost every serious professional in the world now has an email account, most with the major email service providers, mostly free of any cost. So, if someone wants to reach out to you, whether personally or with a business intent, your email account is the best way to do so. There are different kind of email users out there, with most accessing it every day for any updates or for communication of other kind, while others use it once in a while when they have a need for them. You will find a lots of websites and apps that will be asking you if you need their newsletters when you visit them, and you will have daily or weekly updates if you subscribe. Mostly your email address will be private, but you can expect some random emails that will allow you to be exposed to some new organizations, that you may not have heard of but they will email you so you can understand their proposals.
Digital Marketing for the Digital world
Now that most of the world has gone digital, there are new age Digital Marketing techniques that will like conventional marketing will allow you to have a greater share of the market that you are aiming at.