Pay Per Click campaigns: The starting point for most organizations

The easiest thing in the world is to spend money but most of us are careful about how we spend it, because there are limits to how much we have. The decision to spend even a small amount, when you think you are investing in a losing proposition can be highly annoying. Yes, digital marketing requires investment and you can choose what you wish to pay according to the scale of digital marketing campaigns you are interested in. If you want to see instant results you can try out PPC campaigns, though if you are interested in organic (unpaid) traffic, you should opt for other aspects of digital marketing like SEO, SMM, Content Marketing, Email marketing among the major ones to list.

Is PPC really that simple?

Yes, placing an ad is very easy, but you will be paying for it and unlike the broadcasting mediums where you don’t have a choice of who your viewers are, here you can choose the category of audience that looks at your ads. You can place ads wherever you are allowed too, like Google or other search engines, Facebook now Meta and other social medias like YouTube, and you will be welcomed with open arms. Though these larger organizations analyse the ads you are placing and their performance because they want to keep their visitors happy and will not allow anything that doesn’t interest them much.

Why PPC works?

Most new online businesses with not much SEO activities or SMM promotions will have only one way of attracting the attention of those browsing online and that is PPC advertisement. As the name suggests, you will only be paying when someone clicks on the links and not for those just viewing them. This means that you will have genuine visitors interested in a purchase. You can also place PPC ads on e-commerce portals like Amazon, on the websites or apps, where you can even list the price of an item with a picture of the article you are offering. So, you can expect only those who want your product to click, avoiding wastage of any advertisement budget that you have. These ads will be most helpful when you are introducing a new product, even if you are a well-established online organization or when you have some sales offerings according to the holiday seasons in your part of the world.

The beginning and the end of PPC campaigns

Yes, you can get more leads through PPC but these will not be free. However, your SEO or SMM campaigns will not be free either though over a longer period these will be more effective and more permanent as with the end of your PPC campaigns your online advertising will end and there will be no more direct clicks to your website, apart from the backlinks you have on your blogs published online. Online sales are all about attracting the attention of the right customers and PPC is a prime example of this. Yes, if enough customers come to you through PPC, you can expect to improve the online ranking of your website, though you can expect to gain even better rankings with other digital marketing activities.

To continue with PPC advertisements or not

Yes, you will expect with PPC ads to give instant success in terms of sales and if it works you will continue, though only till it is profitable. In some cases, you will be spending a lot on PPC, so your profit margins won’t be that high and that is where other digital marketing techniques come in. Every click will not be converted into a sale, so if there are more clicks but not enough sales, you may not feel too comfortable with it and think of alternative methods for promoting your wares. If you have enough customers coming directly to your website, without any ads you may not find the PPC ads useful either. It’s all a matter of what your aims are and how you want to achieve them.

Conclusion

Some people train to be accountants as they are money-minded, though with modern CRM and PPC dashboards you don’t need them to generate weekly or monthly reports for you, as you can see on a daily basis if not hourly basis the way your investment in PPC advertisement is working for a particular product. Apart from the right kind of ad you will also need the right kind of landing page, where the product or service is described well enough for the conversion of click into a sale. If this doesn’t work out, you can of course keep upgrading your ad content and the landing page content or try different types of these and choose the one that performs best (what some call A/B testing in the digital marketing profession).