Manipulating SEO techniques to be shunned: Following EEAT
If you have been in the profession of SEO (Search Engine Optimization) for some time you will know that you need to play or work according to the rules set by the Search Engines. You will know the importance of choosing the right keywords and placing them correctly. You will also know the importance of creating high quality content and offering the reader what they are after. Google believes in the concept of EEAT (Experience, Expertise, Authoritativeness and Trustworthiness), which should be kept in mind when writing your content, whether for blogs or your website copies. Here we list what not to do and how not to deviate from the principles of EEAT.
Avoid Hidden texts, links and cloaking
You know that you cannot use more than a few keywords on a content page, but you may think of using them but deceptively by hiding them. For instance, you may try to use keywords, some with links, in hidden text, so even the keywords that your content was noy able to include are included. You can use different ways to hide these, through fonts, white background or CSS, but if detected these could lead to lowering of your search rankings. You may also have one page for the search engine and another for the readers, a technique called cloaking, which is again to be avoided as you could be black listed if you do this., which means that you are not trustworthy It’s better to have lower rankings than to have no rankings at all!
How duplication and spinning articles will harm you?
You may have a large site, which will require a lot of content, but you can get lazy and repeat the content with minor changes, changes of keywords or use of synonyms, which can be easily done with AI applications. However, the search engines have upgraded and are capable of detecting AI generated content, which means if caught you will again have a lower ranking. If you are copying your content from another website, you will be considered someone who is not authoritative enough, some one who doesn’t know what he is writing about. Every search engine values originality and you should have what you have in the heading, which means that your headings should not be misleading. Which means that your content should have everything that the person choosing you from the search engines list will be expecting.
No doorway pages, link farming or private blog networks
Backlinks are important if you want to have some organic traffic to your website. This done with the help of blogs, newsletters and press releases among others. Though is these are just for the purpose of offering links to a particular web page, without serving any purpose themselves, these will be doorway pages, which will be a waste of time for you too, as you will not have many readers clicking on the links, assuming that you don’t have anything worthwhile to offer. You also may have multiple websites, which could link to each other, this technique is called link farming, Though, you may want to show your authoritativeness, the search engines regard this type of linking unnatural. You may have your own private blog network, with smaller websites linking to larger ones, but again this is completely unacceptable, as the search engines value ingenuity, but not of the wrong kind.
What is negative SEO?
Now after sometime in SEO, you may feel that your efforts are not giving you the results you are expecting. You may not be able to find out the reasons for the success of your competitors and try to bring them down, to go ahead through fake negative comments or illegal activities like hacking their website. You may have tries to seek inspiration from them initially, but not having succeeded you may want ways to remove them from the path, which you believe will take you to the top. This is to be done the right way, as internet and search engines offer equal opportunities to everyone no matter how old or new you are, i.e. there is always room for those with expertise even though they may not have enough experience, though it counts too.
Conclusion
Every word that forms EEAT has a purpose and if you keep it in mind you will succeed in improving your search engine rankings. If you have the experience, the expertise, you will be able to replicate your past success and show something new to the world. If you are an authority on the subject, you will have more followers, as you will be trusted to offer the right advice. If you try to use methods that are considered illegal by the search engines, there will be little hope for you in terms of rankings, so its best to avoid these. The negative techniques listed above are considered part of Black Hat DEO techniques.