GEO: The new aspect of digital marketing

You would have heard of SEO and SMM, for search engines and social media, but now digital marketing professionals will have to look after GEO (Generative Engine Optimization) too. A couple of years back most people would have searched for anything through search engines that gave a you a few options to choose from, but now a large number of people browsing online are opting for AI tools like ChatGPT and Gemini for their search for any kind of information. You would have noticed that search engines like Google are offering AI answers and suggestions too, which means that they have incorporated AI into their offerings, just indicating the increasing popularity of this new way to seek answers for your questions.

The AI chatbots will though usually offer one definitive answer, with alternatives if available and you won’t have to browse through a lot of webpages to find out what you are looking for.  They think for you, and stay one step ahead, guessing what more you would like to know. Now you will be wondering how these new applications will help your business. Well, these tools look for the answers from the various websites on the internet and they will not shy away from suggesting the name of your website, with a link, if they believe you have the right quality of products of services to offer.

If AI chatbots recommend you, this means that you are good and you will be making a good reputation for yourself online. Once you are part of the answer you can expect the person browsing online to come to your website and there will be great chances of a sale and at the least you will have one more visitor to your online presence. You can consider these as free ads, as you will be suggested as someone with authority and you will not be spending anything like that you pay for online ads. Though you will have to optimize your content for GEO. This is not too difficult either and you can update your older content so it seems more interesting to these AI tools.