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hyper personalization

Why hyper-personalization should be part of your digital marketing strategy?

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Why hyper-personalization should be part of your digital marketing strategy? Different businesses operate differently, which you will know if you […]

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data privacy

How respecting data privacy will increase trust in you?

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How respecting data privacy will increase trust in you? Most of those browsing online want their online experience to be

How respecting data privacy will increase trust in you? Read More »

short videos

Short and sweet experiences with short-form videos

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Short and sweet experiences with short-form videos Most people nowadays don’t have much time to spend on long videos online,

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engaging blog content

How to Write Engaging Blog Content that converts readers into customers?

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How to Write Engaging Blog Content that converts readers into customers? Are you a blog writer employed by an organization

How to Write Engaging Blog Content that converts readers into customers? Read More »

AR VR

AR and VR to add another dimensions to your ad campaigns

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AR and VR to add another dimensions to your ad campaigns The technology will keep upgrading with the ideas of

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Generative Engine Optimization

GEO: The new aspect of digital marketing

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GEO: The new aspect of digital marketing You would have heard of SEO and SMM, for search engines and social

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online reputation management

How Online Reputation Management can make or break your organization?

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How Online Reputation Management can make or break your organization? Now that most organizations, both governmental and particularly private companies

How Online Reputation Management can make or break your organization? Read More »

influencer marketing

The finer points of influencer marketing

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The finer points of influencer marketing Most of us will look at advertisements on TV or online and decide on

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The concept of lookalike audience

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Most businesses that operate online in any capacity believe that their sales will increase exponentially as the number of people

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precision targeting

How Precision targeting has given a new meaning to digital marketing?

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Every individual is different in terms of how they live and what the expect from their life. This indicates that

How Precision targeting has given a new meaning to digital marketing? Read More »

why dm will work for you

Why will digital marketing work for you?

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If you have something good to offer, you will have a lot of people interested in it and you will

Why will digital marketing work for you? Read More »

chatbot messenger concept illustration

How digital marketing has changed with AI?

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When you think of digital marketing, you think of the latest technologies at work, the internet with its websites, emails

How digital marketing has changed with AI? Read More »

online poker vector concept metaphor

Is digital marketing a lottery?

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If every organization in the world followed digital marketing techniques, what will happen? This means that everyone with a website

Is digital marketing a lottery? Read More »

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Digital Marketing: the new way to make big bucks

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Before you try to understand digital marketing, you should try to understand what digital is and what marketing is. Most

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online business success concept

Digital Marketing for those interested in money

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If you have had a long career of about 20 years or more, you will have seen then shift in

Digital Marketing for those interested in money Read More »

dm purpose

The purpose of digital marketing

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If you have a digital presence, you will want it to be the best in the world. If you are

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dm globe

The world of Digital Marketing

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You would have seen the evolution of watches from the old, traditional ones or analog ones to digital watches and

The world of Digital Marketing Read More »

My knowledge is based more on practice than on theory, as I have seen the principles of digital marketing applied to live projects and with great success. Here I intend to share what I have learnt.

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