AR and VR to add another dimensions to your ad campaigns

The technology will keep upgrading with the ideas of Augmented Reality (AR) and Virtual Reality (VR) having been us for some years. While AR adds an extra dimension to the reality, VR creates a totally virtual world for you. You can make use of these to promote and sell your products or services in a different way. With AR you can show the uses of your products like makeup products without the consumer having to try them on in the real world, while with VR you can create ads that will be total fantasies. The technologies to create these are out there, offered by the Social Media platforms themselves, so all you need to do is to make these to work for your money-making plans.

For instance, if you are selling sunglasses the customers can see online their looks without trying them on. This is good for business, as the buyers can test out everything, which will minimize the risk of them returning the products which can be annoying for most online retailers. Also, with VR you can create a brand name for yourself by having a virtual influencer of your own. You can publish your YouTube videos with the videos from the fantasyland without you having to spend a significant amount on these with real world artists. All, this will mean grater ROI (Return on Investment) with increased sales and minimizing the cost of human contact.

So, with AR you will be having the Try-on filters along with 3-D product views which will allow the customers to see if the product is right for them. With VR, you will have your virtual showrooms, for instance those used by the car manufacturers to give you 360 degrees look and feel of their vehicles. VR can also be used by educators to create lessons that can be repeated without the effort again and again. It can also be of good use to the travel industry, as the tourists can see what the destinations, they have to choose from are really like.

You can even create AR games to promote what you are selling, which will mean greater engagement and hence greater chance of converting your clicks into sales. Though AR and VR will be accessible through your smartphones, some of these will require additional hardware like VR headsets or AR glasses, hence you should try to use the technology in a way that it will be accessible to most of the audience without them having to make additional investments, which will discourage them from continuing with what you wish to tell them through AR or VR.