The traditional searches: Keyword performance research and concepts

The answers that you get from any search engine, including Google, depend on the words that you search for. Some words when used by a lot of people become keywords, for instance name of a popular company including e-commerce sites, a famous personality like a Hollywood superstar or a particular product like a particular smartphone. Now if you want to SEO (Search Engine Optimize) your website, if you know these keywords you will have better chances of attracting a greater portion of Search Engine browsing population towards yourself. The search engines know this too and they have added this to their paid ads where you pay for choosing an ad with particular keywords. Of course, with real SEO what you will need to pay will be much lesser and it will have a long lasting effect.

Keyword difficulty and Keyword competition

If you are a new business looking to expand your reach to a larger customer base, be prepared to face stiff competition when you look for keywords as there will be a lot of big companies out there that already will be ranked high and not just on the first page. So, you will get into difficulties to hack into this list and yes you will face a lot of competition. Even when you place your paid ads there will be other organizations that will be willing to pay for the same keywords for placing ads, which can make ads with these keywords expensive.

Long tail keyword vs short tail keywords

So, the only option you have is to look for other keywords that you can make your own, apart from bidding high for ads on certain keywords. As far as the keywords are concerned there are the long tail ones, that are a combination of a few words and short form keywords, which can be a single word or combination of fewer words. You should try to find those long-tail or short tail keywords that are original or more exact, hence increasing your chances of being found out, hence gaining the attention of the right set of customers.

Search volume for keywords and the cost for it

Yes, some keywords are used more frequently, so there will be more searches using them. So, if you can identify them, you will have the chances of greater traffic to your website. You can either use them in the content of your website or with blogs, that will allow you backlinks, links that will bring customers to your website. So, the quality of your content will convince customers to make a purchase or to click a link to come to your website. The content comes in many forms including text, images and videos, so the more attention you give to these the more successful you will be. If you wish to use popular keywords in your ads you can expect to pay accordingly.

Keyword intent and trend analysis

There will be purpose for why you are using the keyword. It could be part of content that is offering some information or it could be simply for navigation to your site or it could be for a transaction or for any other commercial purpose. You should have clear purpose for your keyword and it will be among the ones listed above, in most cases. Also, some keywords gain or lose popularity with time, so you must keep up to date with this figuring out what the trend is. With new keywords or old ones becoming popular, you will need to create content accordingly.

Keywords relevance and brands

Of course, is you use keywords that are not relevant you will be wasting your efforts and money, in case you choose to go with paid ads. These may bring people to your website who may not have any interest in you at all, so it will be as much a waste of their time as it will be of yours. Yes, life will be much simpler if you were looking for keywords for a particular brand, because the brand name will get used with products related to it, hence bringing to you only those who are genuinely interested in you.

Conclusion

Keywords are an important part of SEO and what is even more important is how you use them. Using them the right way will save you a lot of time and money. Hence, the need for those who know what the right keywords are and those who know how to use them in the content that the internet browsing people will be making good use of. The right keywords and how you use them stand between whether you succeed or fail.