Why hyper-personalization should be part of your digital marketing strategy?

Different businesses operate differently, which you will know if you have come in contact with different organizations. While the management of some will be focusing on the vast market out there, others will be looking to personalize the sales experience for their customers. There are businesses out there that can be confident of finding enough customers for their products, though there are others who want to build a loyal customer base, so they always come back to them for the same or similar offerings of theirs. Though this may not be possible in the real world, unless the sales person knows the customer well, with E-Commerce you can track the likes and dislikes of your customers, offering them the right thing at the right time.

So how will hyper-personalization work for you?

Well, the technology is out there for you to offer personalized experience for your customers, but for it to work, you will need the right data, not just at the right time but of the right quality too. For instance, if you are a large and popular E-commerce company with a vast customer base, you will not just have data from an entire region but you will have a lot of information about the customers themselves, related not just to their ages, religions but about what they buy regularly and what they have chosen not to continue with. First party data is the most reliable data out there, but for this you will need customers to come to you and one way to attract their attention is hyper-personalization.

The techniques you could use

Yes, a couple of years back you could create the right algorithm to get in touch with your customers at the right time with the details of product they will be in need of. For instance, if you are a pharmacy, there will be patients who will need the medicines again and again, so you could remind them that they have just a week’s supply left and they should re-purchase more as soon as possible. You can even use AI to predict what the customers may be interested in and make offers for them. You can even update the banners of your websites according to the buying patterns of your customers. If you have enough data, you can send messages with more details than just the names of your customers, approaching them and explaining why you are approaching them.

The benefits of hyper-personalization

What most people hate in any business is wasted effort, which you can avoid with hyper-personalization, where you will be making offers of discounts or similar when you believe that customers will make a purchase, so you can expect higher conversion rates i.e. people looking at your messages will be more likely to buy what you intend to sell. You can even personalize the chatbots, so the sentences that are offered are in the right taste for your customers, which will make them like you even more.