Choose your pace with Mobile and Email marketing
The days of SMS campaigns through mobile phones are long gone, now with smartphones there are the apps like browsers, social media apps, WhatsApp, custom apps belonging to a particular company like Google Maps too. Still, most people will take a look a their SMS messages even if they don’t look at other messages through these apps. AS for Email marketing, yes emails will not be just another app for you on the smartphone as most professionals will check these regularly, though they may or may not open the message, unless they believe it has something that is right for them. So, once you understand how people will be looking at what you have to offer on the various apps you can opt for either Mobile and Email marketing, with emails considered as the more formal way to communicate.
Choosing which app to target will mean doing some research or using AI to find out the likes and dislikes of the people you are targeting in terms of how they choose to receive information from you. Yes, you will feel that mobile marketing will be quicker as most people will react when they hear a ting or feel a buzz on their smartphone. Though in case of this type of marketing you will have to keep your messages short and sweet, as most mobile users will give a glance in most cases to see what exactly it is that you have messaged them about. On the other hand, with email marketing, you can create more descriptive messages, including newsletters.
As a business you will want to get in touch with the recipients of your messages to either introduce your products or services, to send them a receipt or to tell them something beneficial based on the data you have about them. Hence these different digital marketing techniques, though it is now recommended that you can use a combination of these to target a greater range of customers. Now with newer technologies, you can figure out where a particular person is at a particular point of time, so you can send messages to them offering what you think they will be interested in. So, you have to figure out the train of thoughts of your potential or existing customers.