Yes, the world of 0s and 1s passed as signals across the world is very different from what we were used to. Now you can’t rely on traditional methods and knowledge but you have to upgrade with new technologies introduced over the internet every other month. Gone are the days of posters and yellow pages, now you have websites and online yellow page websites waiting for you online. Though, just like the older days, you will be worrying about what you get for what you pay i.e. if your online presence is worthwhile. Now most businesses have an online presence apart from their physical presence, but there are some that rely only on their online existence. So, you will have to be tech savvy to succeed or just to succeed.

This has meant 2 things for sure. Firstly, you can how to tap in a bigger market, without spending excessively. Second, you will need people who are well versed in the latest technologies, so you will find a techie in almost every company of any size. A few decades back you would have found pamphlets through your post boxes, but now you will have SMSs on your mobile updating you with everything hip and happening in your locality. You have the databases which keep records of online actions for as many years as you may want to. You can analyse the data you have to develop strategies to target each and everyone of your existing customers, offering them a personalized experience.

In a store you will have some stock based on your past sales experience, and an online store will do the same but with the help of computers. So, the physical process is replaced with digital processes, and digital marketing gives you the opportunity to attract more customers through your digital presence, which is tailored and polished. Now for what is digital marketing, you just need to read as many blogs as you can read that have been published on this blogging site.