Before you try to understand digital marketing, you should try to understand what digital is and what marketing is. Most of us, particularly those in their senior years will be familiar with the advertisement campaigns for new products or for old products with new features. The TV and print ads were meant to attract the attention of the customers towards these. The smaller organizations, including your local shops and restaurants would have passed on the leaflets with their offerings or their menu to bring to your attention that they exist. This will be even more so the case if they are a new establishment in your area or if people keep moving in and out of the area they operate in.
Why Digital Marketing?
Now, just add digital to it and voila! So, what is the digital world? It is the world of laptops and smartphones, connected to each other via the internet. And digital marketing, in layman’s terms will be marketing your organization or products online. If you use any of the various popular browsers regularly, you will be looking at the ads that come at the top and most people will opt for the top 2 or 3 websites for anything that they might be interested in. This means that if your business is one of them, you are more likely to be contacted by people who will be after what you have to offer.
The top is the best place to be
If you watch races of any kind or follow any sport, you would have noticed the effort and planning that is required to get to the top of these. Now with hundreds of companies large and small with their websites in every country, in every city in the case of developed countries, you will want to know the magic mantra to get to the top. When internet was new to the world, most companies believed that having the right name is most important, as it allowed them to be recognized instantly. But nowadays this will only work with regulars as most people online will be able to see alternative websites, at the top of search engine search results and look at offers that they will have for them, before they consider you.
The new industry
The IT industry didn’t exist as such before all the hardware flooded the market and with everyone wanting a device for themselves, for any purpose, now most people use them for more purposes than they initially intended for, like communication and office work. Now that we are in the digital world, there are new possibilities and opportunities for those with the right skills to make money and in the process help others reach their earning potential. There are a lot of new terms which the younger generation will identify with more than the older one, with the younger ones being among the creators and the older ones making use of the new technology, spending money on things they would have considered beyond their reach for many reasons.
The changed world
The digital technology has had an impact on the life of most of us and not just those in businesses. You can communicate much quicker and do things much faster than you were able to do ever before. And digital marketing is one of its aspects that most organizations are turning to, just to make sure that they don’t lose out the number of customers interested in them.